BP NEXT

BlackPlanet Next connects people with locally relevant information through their friends and other BlackPlanet Next users who share their interests. Each member can add his or her favorite places such as restaurants, clothing stores and live art venues to the site, post comments and tips about the location, and check in whenever they visit.

BlackPlanet Next also serves as an aggregator, bringing together content from Facebook, Twitter, Foursquare and more into a space curated by each user. By adding their favorite social networks to their BlackPlanet Next profiles, users’ followers can access all of their online content in one place. All of the features of BlackPlanet Next are available on a variety of mobile devices.

News 92 FM

The News 92 FM responsive web application and interactive radio player, powered by AirKast, gave people the freedom to listen and interact with our programming anytime and anywhere. The design approach was rooted in the primary audiences need to stay connected to Media and want to have information progressively disclosed as needed.

The user audience was considered to be primarily 35-60 year olds that are fairly tech savvy. We wanted to engage them with regional and local news content but also keep the digital presence tied to the broadcast radio experience. As content was aired it appeared on the website with more indepth coverage. Some of the interactive features included a real-time updated dynamic lead, real-time twitter integration along with real-time studio web-cast video and a mobile streaming radio player.

GoSum

The best way to describe the Go Sum game is that it's like a mathematical Scrabble board. Using a combination of virtual tiles, each player has to lay them out so that they make sense. Each player has to add onto the last players problem, and the board will sometimes add extra points depending on positions.

Go Sum is truly a thinking kids game without sacrificing the fun quota. Go Sum is currently available in the Apple App Store

Rototure

The Fantasy Sports Trade Association estimates that 32 million Americans spend $467 per person or about $15 billion in total playing. Roughly, 11 billion flows toward football. These figures don’t count ad revenue for fantasy hosting sites. The NFL’s annual revenue falls just under $10 billion currently. To leverage these statistic Kenny Lai a New York based entreprenuer wanted to partner with me to concept Rototure is a New York based startup that provides real-time news and analysis for fantasy sports junkies.

Key concepts include: Real-time sports news feeds, users have the ability to pick individual sport players to add to their fantasy team, User can then follow the team members in an individual player activity feed for all the lastest and greatest news. Feeds include social media and other sports news media outlets

iOne Branding and Creative Direction

Founded by Radio One in 2007, Interactive One has become the #1 digital platform for African American, Latino and new urban communities creating highly targeted news entertainment and lifestyle video content. Although the company has been quite successful, in 2013 the company decided to pivot it's offering and broaden it's approch of engagment for millenials and younger genrations. They approached me to invision and develop a visionary brand that could speak to the is early adopter, ondemand, tech savvy group of over sharing, what you see is what you get audience that values technology and transparency.

My brand vision became the current iOne brand. The brand was conciously derived from the existing Interactive One brand DNA. With it's slight imperfections and playful tone it's crafted to be approachable, modern and slightly off-center just like it's target audience.

Pic Zag

Imagine a world where you can re-edit all of your friend’s pictures, point out new things, add new jokes, or make them prettier. A world where selfies become the start of a conversation, and drawing on them is an appropriate response. That’s what Zag is. It’s a new way to interact and a whole new dimension of communication. Zag finally lets you and your friends talk through your pictures. Send one picture back and forth each time with a fresh new edit, but still a part of the same conversation. Now imagine a world through the eyes of Zag. Zag is the way that your friends see you. So, we’re going to start chronicling the way that you look through the edits of your friends.

ADP GHCM Software

Managing a global workforce is complicated. ADP's GHCM helps simplify the complexity to clarify your vision. Combined with ADP’s expertise and insight, this new powerful technology plus service solution helps multinational companies lower costs, improve performance, reduce risk, and effectively align business strategy with people strategy.

Please note that due to the sensitive nature of the corporate data handled by these systems, I am unable to provide exact specification for the applications I have developed here on my website. However I can show a limited number of examples via a secure signin. You will need to login in order to view this body of work after obtaining prior approval

AOL.com

Between 2008 & 2010, global web services business AOL departed from its parent company, Time Warner. With a brand name synonymous with Internet access, AOL looked to my team Key Experiences to assist it in re-shaping perceptions of it's product offering and to explore various concepts to target millenials around the very different business it is actually in. New CEO Tim Armstrong's new mission reflected this strategy: To inform, entertain and connect the world - not with more of the same, but with extraordinary content experiences. AOL works with the best collection of journalists, artists and musicians to create 80% original content.

As a member of the Key Experiences ionnovation team I directed and managed and the redesigned the AOL.com flagship presence in addition to exploring multiple concepts that leveraged the various product offerings from AOL. Utilizing user research each step of the way to guide design decisions.

Games.com

The largest selection of free online games on the web needed a redesign. The product management team wanted to grow the product and increase time spend on the site. To do this we needed to solve a few core problems one of which was engagement my solution involved conveying a personality that would engage it's core user group of 30+ years old women without alienating their male customer base. We found blog integration would be a useful way to engage users and to grow the online community. Social integration also proved a useful tool among others.

First Rate Financial

First Rate came to me in need of a solution that would provide investment portfolio managers with a mobile app that displays account details to their clients in a simple, easy to read format while integrating with their existing database and APIs. First Rate had an existing web based system and wanted to port the most used features to an iPad application.

The result was a fast performing iPad app that allows users to access critical performance and investment information anytime. Along with its direct and simple presentation of returns, allocation and investment activity, the application also generates customized performance statements with real time data, giving Advisors immediate access

Kitchen Daily Ipad App

Boasting a recipe library over 250,000 strong, and still a fantastic way to combine recipes from around the web with those old, hand-written recipes you may have stuffed between pages in a cookbook. Kitchen Daily's native iPad App is free to join, but to get the best features out of it, becoming a member gives you access to in depth access to simple recipes for every meal, easy ideas for dinner tonight, cooking tips and expert food advice from celebrity chefs.

We are team of creative photographers. We passionate with photography and other creative things. If you are looking professional photography theme with endless possibilities, you come in right place. This template consist of well-organized layers. Tons of features waiting for you.

Big Fuel

We are team of creative photographers. We passionate with photography and other creative things. If you are looking professional photography theme with endless possibilities, you come in right place. This template consist of well-organized layers. Tons of features waiting for you.

We are team of creative photographers. We passionate with photography and other creative things. If you are looking professional photography theme with endless possibilities, you come in right place. This template consist of well-organized layers. Tons of features waiting for you.

Where in the World is Matt Lauer?

An NBC Today show segment, which features co-host Matt Lauer traveling the world to various locations within one week. The title is similar to the children's computer game and PBS game show Where in the World is Carmen Sandiego?

I served as creative director and lead on creating an engaging and compelling experience around the segment that incorporated social media integrations and extensive video content created by the today show team

To App Acquisitions Of All Time

In one day on average we create about 1.5 billion pieces of content, 140 million tweets and 2 million videos. Trying to make sense of the mountains and oceans of data that are now part of our knowledge base due to our digital lifestyle is a daily challenge. We constantly are trying to organise, collate and curate information that pours at us from our screens. Consuming that data is like drinking from a fire hose.

Blue Whale Apps needed help marketing their core competency which is mobile application development. My solution was to take mobile applicaton data to create an engaging value proposition to illicit their entreprenuerial customer base to action. A potential $19 billion exit proved to be just the nudge that customers needed. Blue Whale saw a significate bump in client rentention and acquisiton as a result of this effort.

"Frequency" Magazine Ad

The Advertisment appeared in Frequency Magazine as a part of the awareness campaign for the BlackPlanet Next App which connects people with locally relevant information through their friends and other BlackPlanet Next users who share their interests. Each member can add his or her favorite places such as restaurants, clothing stores and live art venues to the site, post comments and tips about the location, and check in whenever they visit.

BlackPlanet Next also serves as an aggregator, bringing together content from Facebook, Twitter, Foursquare and more into a space curated by each user. By adding their favorite social networks to their BlackPlanet Next profiles, users’ followers can access all of their online content in one place. All of the features of BlackPlanet Next are available on a variety of mobile devices.

Starburst Share Something Juicy Campaign

As a brand that appeals to a generation that is synonymous with oversharing, the Starburst “Share Something Juicy” digital campaign spotlighted custom content that was created to converge with the interests of this youthful and fun audience.